Category Archives: live
Live Show 167 October 19th 2018
“Are we reading the tea leaves correct, has the change begun?” Live Show Player CoHosts Robert Cole Show Notes 00:02 — U.S. Lodging Performance Fell Short of Expectations in 2017 00:34 — The true cost of hotel brand participation online 01:25 — MetaSearch discussion 01:38 — TripAdvisor Plays Meta on Meta Marketing Game With Google …
Live Show 166 October 12th 2018
“Is Google now ‘direct’? and is Meta in your current strategies?” Live Show Player CoHosts Robert Cole Tim Peter Show Notes 00:04 — Ctrip ventures into hotel management by launching Resin Hotels Group 00:26 — The metasearch model, part 1: All things Google 00:59 — Hyatt expands in lifestyle with $480m Two Roads deal 01:24 …
Live Show 165 October 5th 2018
“How to Beat AirBnB at its Own ‘Game’” Live Show Player Co Hosts Edward StOnge Stuart Butler Valyn Perinii Robert Cole Show Notes 00:04 — Old Unicorn, New Tricks: Airbnb Has A Sky-High Valuation. Here’s Its Audacious Plan To Earn It 00:23 — How can you counter the AirBnB effect in you market — find …
Live Show 164 September 28th 2018
“New format new style coming, so other than that Mrs. Lincoln how was the play…” Live Show Player CoHosts Robert Cole Tim Peter Valyn Perini Show Notes 00:09 — Lifestyle Brands Are Building Hotels Now. Here’s Why That Actually Makes Sense 00:24 — Best Western: New boutique brands in owners’ sweet spot 00:45 — Hilton …
Live Show 163 September 21st 2018
“What really is included in what we call ‘direct channels’?” Live Show Player CoHosts Robert Cole Stuart Butler Valyn Perini Show Notes 00:03 — What is a part of the direct channel list as defined by contribution of bottom line 00:18 — What is changing with chart of accounts and how would that impact long …
Live Show 161 September 7th 2018
“Micro Targeting inventory to filtered campaigns, plus what’s happening with TripAdvisor?” Live Show Player CoHosts Edward StOnge Robert Cole Stuart Butler Show Notes TOPICS – LIVE SHOW #161: Top Story 1. LinkedIn Top Startups 2018: The 50 most sought-after startups in the U.S. https://www.linkedin.com/pulse/linkedin-top-startups-2018-50-most-sought-after-us-daniel-roth/ Brands 2. IHG CEO: Amazon Is a Threat to Online Travel Agencies, Not …
Live Show 160 August 31st 2018
“Yup, It’s Budget Season” Live Show Player CoHosts Robert Cole Tim Peter Holly Zoba Show Notes TOPICS – LIVE SHOW #160: Top Story 1. Why marketers should have roots in tech: Sarah Kennedy, CMO of Marketo https://econsultancy.com/blog/70301-why-marketers-should-have-roots-in-tech-sarah-kennedy-cmo-of-marketo/ Brands 2. Best Western Files Intentions to Offer Common Stock Following Conversion to For-Profit Corp. Best Western Files …
Live Show 159 August 24th 2018
“Data Conference review and the continuing convergence of Revenue Management and Marketing” Live Show Player CoHosts Ed StOnge Robert Cole Show Notes TOPICS – LIVE SHOW #159: Top Story 1. Why Hotels Envy Airlines When It Comes to Managing Revenue Why Hotels Envy Airlines When It Comes to Managing Revenue Brands 2. WhyHotel turns luxury …
Live Show 158 August 17th 2018
“Special Guest Co-Host Scott Mclin from Sojern” Live Show Player CoHosts Scott McLin — Product Manager Sojern Ed StOnge Stuart Butler Show Notes 00:04 Organic versus Paid and the new order of things 00:56 attribution discussion — 13- 16% commission 7-day decay on tracking 01:17 Google article album the two types of loyalty 01:30 Attribution …
Live Show 157 August 19th 2018
“What Really is good service and how do you create a culture for it” Live Show Player CoHosts Tim Peter Show Notes Topics; 1. Airbnb canceled the Great Wall promo: https://www.thestar.com.my/tech/tech-news/2018/08/08/airbnbs-great-wall-of-china-competition-crumbles-as-heritage-bureau-fails-to-give-green-light/ 2. The Skift Mobile Survey requires a $695 purchase and doesn’t tease any meaningful stats 3. Timeless customer service lessons from an epic Marriott …