Live Show 161 September 7th 2018
“Micro Targeting inventory to filtered campaigns, plus what’s happening with TripAdvisor?”
Live Show Player
CoHosts
Edward StOnge
Robert Cole
Stuart Butler
Show Notes
TOPICS – LIVE SHOW #161:
Top Story
1. LinkedIn Top Startups 2018: The 50 most sought-after startups in the U.S.
https://www.linkedin.com/pulse/linkedin-top-startups-2018-50-most-sought-after-us-daniel-roth/
Brands
2. IHG CEO: Amazon Is a Threat to Online Travel Agencies, Not Hotels
IHG CEO: Amazon Is a Threat to Online Travel Agencies, Not Hotels
3. 6 ways AccorHotels is transforming its digital strategy
http://hotelnewsnow.com/Articles/290231/6-ways-AccorHotels-is-transforming-its-digital-strategy
4. Airbnb for Work is getting bigger
5. Decades-Old Travel Media Company Andrew Harper Goes Back to Basics
Decades-Old Travel Media Company Andrew Harper Goes Back to Basics
Intermediaries
6. Getaroom Sold to Private Equity Firm Court Square Capital Partners
Getaroom Sold to Private Equity Firm Court Square Capital Partners
7. TripAdvisor Hints at Its Growing Interest in Vacation Package Search
TripAdvisor Hints at Its Growing Interest in Vacation Package Search
Marketing
8. A Rise in Peak Occupancy Nights This Year Is Helping Hotels
9. Think Tank: Influencer Marketing Goes Global
Think Tank: Influencer Marketing Goes Global
10. Google Hotel Ads: What You Need To Start Your First Campaign Today
https://adespresso.com/blog/guide-to-google-hotel-ads/
Tech
11. How TripAdvisor changed travel
https://www.theguardian.com/news/2018/aug/17/how-tripadvisor-changed-travel
12. Determining the tech your hotel should prioritize
http://www.hotelnewsnow.com/Articles/290223/Determining-the-tech-your-hotel-should-prioritize
1. How hoteliers are setting their tech budgets for 2019
http://hotelnewsnow.com/Articles/290225/How-hoteliers-are-setting-their-tech-budgets-for-2019
13. 6 ways the August core algorithm update impacted local business
https://searchengineland.com/6-ways-the-august-core-algorithm-update-impacted-local-business-304996
Ruh-Roh
14. Allegation in Hunters’ indictment raises issue of how Expedia charges appear on bank statements
https://www.washingtonpost.com/lifestyle/travel/allegation-in-hunters-indictment-raises-issue-of-how-expedia-charges-appear-on-bank-statements/2018/08/30/b69dbc84-aa21-11e8-b1da-ff7faa680710_story.html