Category Archives: Advanced SEO Techniques
Live Show 165 October 5th 2018
“How to Beat AirBnB at its Own ‘Game’” Live Show Player Co Hosts Edward StOnge Stuart Butler Valyn Perinii Robert Cole Show Notes 00:04 — Old Unicorn, New Tricks: Airbnb Has A Sky-High Valuation. Here’s Its Audacious Plan To Earn It 00:23 — How can you counter the AirBnB effect in you market — find …
Live Show 153 July 13th 2018
“Special Guest Co-Host Max Starkov Founder & Director of HeBs” Live Show Player Co Hosts Special guest Max Starkov Robert Cole Holly Zoba Valyn Perini Stuart Butler Show Notes 00:02 The real realities of the current limitations of blockchain functionality 00:07 current transition per miner validation is 10 minutes and 9 need to be done …
Live Show 113 October 6th 2017
“Google earbuds speaks in tongues, how good is AI analytics, and Delta doesn’t want to do free upgrades anymore” Show Player Co-Hosts Holly Zoba Robert Cole Edward St.Onge Topics Here are the top ten stories: Guest Experience 1. Google’s New Earbuds With Real-Time Translation Have Huge Implications for Travel Google’s New Earbuds With Real-Time Translation …
Podcast 175 September 29th 2017
“OTA’s show the way to improved booking, Facebook gets even smarter in targeting with DAT, PromoRepublic is a nice starter content tool” Podcast Player Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #175, we are airing Friday, September 29th, 2017 where every week we …
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor …
Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines …
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the …
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for …
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal …