Live Show 158 August 17th 2018

Live Show 158 August 17th 2018

“Special Guest Co-Host Scott Mclin from Sojern”

Live Show Player

Scott McLin — Product Manager Sojern
Ed StOnge
Stuart Butler

Show Notes

00:04 Organic versus Paid and the new order of things

00:56 attribution discussion — 13- 16% commission 7-day decay on tracking
01:17 Google article album the two types of loyalty

01:30 Attribution Modeling


Why it’s time for travel marketers to rethink loyalty

Google Local Search Grades Hotels Based on Location
Points-Obsessed Travelers Are Terrified of Losing Perks

Founder / CEO of Hospitality Digital Marketing

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