“Yup, It’s Budget Season”

Live Show Player

CoHosts
Robert Cole
Tim Peter
Holly Zoba

Show Notes

TOPICS – LIVE SHOW #160:

Top Story

1. Why marketers should have roots in tech: Sarah Kennedy, CMO of Marketo
https://econsultancy.com/blog/70301-why-marketers-should-have-roots-in-tech-sarah-kennedy-cmo-of-marketo/

Brands

2. Best Western Files Intentions to Offer Common Stock Following Conversion to For-Profit Corp.

Best Western Files Intentions to Offer Common Stock Following Conversion to For-Profit Corp.

3. At Marriott International, Investing In Guest Experiences Fosters Loyalty And Drives Business Growth
https://www.forbes.com/sites/briansolis/2018/08/29/at-marriott-international-investing-in-guest-experiences-fosters-loyalty-and-drives-business-growth/

4. Minor Hotels CEO: Why Hyatt’s Interest Was an Embarrassment

Minor Hotels CEO: Why Hyatt’s Interest Was an Embarrassment

5. Tourism Websites Are Being Redesigned to Get Way More Personal

Tourism Websites Are Being Redesigned to Get Way More Personal

Intermediaries

6. Subtle change to users, big impact on brands – Google search and hotels
https://www.phocuswire.com/Google-Hotel-Ads-above-Google-adwords

1. This New Google Tool Tells You When to Buy Holiday Season Flights
https://www.bloomberg.com/news/articles/2018-08-28/this-new-google-tool-tells-you-when-to-buy-holiday-season-flights

7. This Is a Pivotal Moment for Booking Site Marketing Strategies

This Is a Pivotal Moment for Booking Site Marketing Strategies

Marketing

8. Simplicity, SEO play key roles in good website design
http://hotelnewsnow.com/Articles/288602/Simplicity-SEO-play-key-roles-in-good-website-design

9. Google Expands Your Search Ads AGAIN! What You Need to Know
https://www.wordstream.com/blog/ws/2018/08/22/new-expanded-text-ads

10. A Hotel Is Taking The Pulse of Consumers, Literally. Can Retail Do The Same?
https://www.forbes.com/sites/bryanpearson/2018/08/30/a-hotel-is-taking-the-pulse-of-consumers-literally-can-retail-do-the-same/

Tech

11. Top 10 roles in AI and data science
https://hackernoon.com/top-10-roles-for-your-data-science-team-e7f05d90d961

12. Instagram will let people request blue verification check marks in an effort to stop fake news
https://www.cnbc.com/2018/08/28/instagram-allows-verification-requests-posts-more-info-about-accounts.html

13. How to Succeed at Google SEO: 10 Critical Factors
https://zyppy.com/seo-success-factors/critical/

Ruh-Roh

14. Researchers show Alexa “skill squatting” could hijack voice commands
https://arstechnica.com/information-technology/2018/08/researchers-show-alexa-skill-squatting-could-hijack-voice-commands/