Category Archives: Online marketing
Live Show 159 August 24th 2018
“Data Conference review and the continuing convergence of Revenue Management and Marketing” Live Show Player CoHosts Ed StOnge Robert Cole Show Notes TOPICS – LIVE SHOW #159: Top Story 1. Why Hotels Envy Airlines When It Comes to Managing Revenue Why Hotels Envy Airlines When It Comes to Managing Revenue Brands 2. WhyHotel turns luxury …
Intersection of Revenue Management & Digital Marketing Analytics
Welcome To the HSMAI’s Digital Marketing Conference 2018 Coverage #HSMAIDigital Bit.ly/hsmaidigital The theme is “where is the Strategy” Here is the Live Presentation recording. Here is the replay link for the recorded version of the Session “The Intersection of Revenue Management and Digital Marketing Analytics” with Loren Gray and Michael Klein. Here is the …
Live Show 127 January 12th 2018
“Valyn Perini is our special Co-Host from Nor1” Show Player Co Hosts Special Co-Host — Valyn Perini with Nor1 Robert Cole Tim Peter Stuart Butler Darlene Rondeau Show Notes 00:06 — What does Nor1 do and how does it benefit the Hotel property through merchandising 00:25 — What are some of the most popular upsells …
Can Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any …
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor …