Category Archives: Brand development
Live Show 155 July 27th 2018
“Special Co-Host Brian Wise from Infor” Live Show Player CoHosts Special Co-Host — Brian Wise Edward StOnge Robert Cole Holly Zoba Tim Peter Show Notes 00:02 — Millennial and how to reach them 00:04 — Video about Millennials TOPICS – LIVE SHOW #155: Top Story 1. The evolution of US hotel RevPAR growth over 100 …
Live Show 142 April 20th 2018
“Got GDPR? and other weird things like Marriotts new rewards program roll out as well as them getting into the vacation house rental business” Show Player CoHosts Edward StOnge Robert Cole Show Notes 00:06 Marriott gets into the home rental business 00:30 Hilton uses Alexa in 1,500 rooms 00:38 Hyatt is searching for middle-class growth TOPICS …
Intersection of Revenue Management & Digital Marketing Analytics
Welcome To the HSMAI’s Digital Marketing Conference 2018 Coverage #HSMAIDigital Bit.ly/hsmaidigital The theme is “where is the Strategy” Here is the Live Presentation recording. Here is the replay link for the recorded version of the Session “The Intersection of Revenue Management and Digital Marketing Analytics” with Loren Gray and Michael Klein. Here is the …
Live Show 114 October 13th 2017
“Friday the 13th, what’s the real impact of the new Apple Watch, plus, plans are useless planning is critical” Show Player CoHosts Tim Peter Robert Cole Edward St.Onge Show Notes 00:05 Tim Joins 00:07 The new Apple Watch 00:16 Accessible travel is getting better in Europe 00:28 Robert Cole joins 00:40 how to step from …
Live Show 113 October 6th 2017
“Google earbuds speaks in tongues, how good is AI analytics, and Delta doesn’t want to do free upgrades anymore” Show Player Co-Hosts Holly Zoba Robert Cole Edward St.Onge Topics Here are the top ten stories: Guest Experience 1. Google’s New Earbuds With Real-Time Translation Have Huge Implications for Travel Google’s New Earbuds With Real-Time Translation …
Podcast 175 September 29th 2017
“OTA’s show the way to improved booking, Facebook gets even smarter in targeting with DAT, PromoRepublic is a nice starter content tool” Podcast Player Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #175, we are airing Friday, September 29th, 2017 where every week we …
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the …