Hospitality Marketing Live Show 213

CoHosts
Stephanie Smith
Edward StOnge
Robert Cole
Stuart Butler

Show Notes
00:02 — Introduction to Stephanie Smith with Cogwheel Marketing
01:06 — Floating Day Clubs May Be The Next Big Thing In Travel And Hospitality
01:14 — Could New Google Hotel Reviews’ Feature Make Reputation Management Tools Obsolete?
01:25 — Forget Blackjack, This New $850 Million Las Vegas Luxe Resort Is Going All In on Wellness
01:30 — Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers
01:35 — Expedia Group’s Conundrum: Acquisitions or Share Repurchases?
01:41 — Hotels Have Piled On the Brands. In a Downturn, That Could Be a Problem.
TOPICS – LIVE SHOW #213:

Top Story
1. Return on Ethics – abandoning high‐pressure sales tactics can make travel marketing better
https://www.phocuswire.com/Phrasee-pressure-selling

Brands & Product
2. Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers

Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers

3. Forget Blackjack, This New $850 Million Las Vegas Luxe Resort Is Going All In on Wellness
Forget Blackjack, This New $850 Million Las Vegas Luxe Resort Is Going All In on Wellness

4. Floating Day Clubs May Be The Next Big Thing In Travel And Hospitality
https://www.forbes.com/sites/douggollan/2019/09/01/floating-day-clubs-may-be-the-next-big-thing-in-travel-and-hospitality/

Intermediaries & Distribution
5. Expedia Group’s Conundrum: Acquisitions or Share Repurchases?

Expedia Group’s Conundrum: Acquisitions or Share Repurchases?

6. Google adds Vacasa to vacation rental search
https://www.phocuswire.com/vacasa-google-integration

7. Airbnb Gets New Power to Inform on Rivals When They Are Scofflaws

Airbnb Gets New Power to Inform on Rivals When They Are Scofflaws

Marketing & Strategy
8. Could New Google Hotel Reviews’ Feature Make Reputation Management Tools Obsolete?
https://medium.com/@puortosimone/could-new-google-hotel-reviews-feature-make-reputation-management-tools-obsolete-de81cbf57200

9. For online reviews, shoppers believe a pretty face
http://news.cornell.edu/stories/2019/09/online-reviews-shoppers-believe-pretty-face

10. Prince Harry pushes out sustainable travel initiative with major travel firms

Prince Harry pushes out sustainable travel initiative with major travel firms

Tech & Finance
11. Q&A: Ritz-Carlton founder Horst Schulze on tech’s role in luxury hotels
https://www.phocuswire.com/q-and-a-ritz-carlton-founder-horst-schulze

12. Booking Holdings-Backed Yanolja Acquires Indian Hotel Tech Firm eZee

Booking Holdings-Backed Yanolja Acquires Indian Hotel Tech Firm eZee

13. Downturn? Economists say one thing, data says another
http://hotelnewsnow.com/Articles/297935/Downturn-Economists-say-one-thing-data-says-another

Ruh-Roh
14. Hotels Have Piled On the Brands. In a Downturn, That Could Be a Problem.
https://www.nytimes.com/2019/08/26/business/hotels-marriott-hilton-hyatt.html