“Sneak peek at this year’s upcoming Digital Marketing Conference, Hilton finally caves to TripAdvisor, Hyatt grabs Miraval, and Google changes phones for local ads”

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Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #139, we are airing Friday, January 20th, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 10:30 am Central US Time. SO let’s get started;

Co-Hosts
Edward StOnge
Robert Cole
Tim Peter
Holly Zoba

Show Notes

Minute 3 — Review of the upcoming HSMAI’s Digital Marketing Conference

Minute 28 — Seminars and training the day before the Conference review

Minute 53 — Hilton joins TripAdvisor

Minute 55 — Air BnB news coverage in Florida

Minute 60 — TripAdvisor gets into Restaurant business even more

Minute 67 — Direct channel efforts with membership update about Hilton

Minute 72 — Revenue tactics associated with redemption value for points

Minute 75 — TripAdvisor concluding comments and how there UI is changing

Minute 80 — Miraval get bought by Hyatt

Minute 85 — Bad article and fake news feeds in Hospitality

Minute 88 — Some additional recap of last weeks show regarding email with Don Hay

Minute 93 — discussion regarding the 40 essential social stats article

Minute 95 — Discuss where do we find our news the good and the bad

Minute 99 — fake news issues discussed

Minute 101 — Mobile opt in ads article discussion

Minute 105 — the new google local ads phone ads change article

Minute 107 — Facebook Lead ads discussion about the software LeadsBridge

Minute 110 — the data list you can buy and be able to identify the individual

Minute 119 — recap of our LIVE coverage of the Digital Marketing Conference

Minute 120 — Ed discusses what his ‘Influencer labs is going to do’ and he promises to share next show

Minute 122 — Preview of future guests coming on the show

Minute 127 — Show ends

Minute

Potential Topics

Independent Hotels & Revenue Management: What are the best practices?

http://ehotelier.com/insights/2017/01/19/independent-hotels-revenue-management-best-practices/
Study Finds Opt-In Mobile Ads Preferred 2-1 Over Traditional Digital Ad Units

http://www.mediapost.com/publications/article/293242/study-finds-opt-in-mobile-ads-preferred-2-1-over-t.html

Hyatt Acquires Miraval Group

Hyatt Acquires Miraval Group

TRIPADVISOR’S LATEST RESTAURANT OFFERING

Chefs+Tech: Quality Food Delivery Startups Stumble and Fall

TripAdvisor Holdout Hilton Joins Its Instant Booking Program

TripAdvisor Holdout Hilton Joins Its Instant Booking Program

Airbnb offering free refuge for displaced travelers after Fort Lauderdale shooting

http://www.miamiherald.com/news/business/article125179319.html

Not So Fast with Chatbots (Until You Read These Best Practices)

http://www.websitemagazine.com/content/blogs/posts/archive/2017/01/09/not-so-fast-with-chatbots-until-you-read-these-best-practices.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

Google Is Changing How Call Extensions Show in 2 Weeks

http://www.wordstream.com/blog/ws/2017/01/06/google-adwords-location-extension-changes

40 Essential Social Media Marketing Statistics for 2017

http://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics

10 Hotel Trends That Will Shape Guest Experience in 2017

10 Hotel Trends That Will Shape Guest Experience in 2017

Hotels.com introduces new mobile concierge

http://www.hotelmanagement.net/tech/hotels-com-introduces-new-mobile-concierge

We would also like to announce and introduce our newest content piece called, “Monday’s Marketing Minute”. Inspired by all of the questions we get on the this podcast and on the live show that we either cannot get to or are repeats of topics or inspired from our conversations. We have found that so many industry professionals like yourself have questions that from time to time they don’t either have the resources available to get an answer or don’t trust the source of the possible answer. Now my co-hosts and I as we answer these questions are not trying to dole out free consulting, sometimes for brevity the best we can offer is a direction or a suggested authoritative resource to continue to answer your question with. It’s meant to be help and brief. So I hope you check out the first installment from this past Monday at www.hospitalitydigitalmarketing.com/minute or bit.ly/hdmminute

Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 10:30 central US time, called “this week in hospitality digital marketing show”. on huzza.io or simply go to https://hdmagency.wpengine.com/live/

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