“Google earbuds speaks in tongues, how good is AI analytics, and Delta doesn’t want to do free upgrades anymore”

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Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #176, we are airing Friday, October 6th, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 11:30 am Eastern US Time. This week is was show 113. SO let’s get started;

topics

Here are the top ten stories:

Guest Experience

1. Google’s New Earbuds With Real-Time Translation Have Huge Implications for Travel

Google’s New Earbuds With Real-Time Translation Have Huge Implications for Travel

Startups

2. Marriott learns from accelerator as 2017 winners take off
https://www.tnooz.com/article/articlemarriott-learns-from-testbed-accelerator

Intermediaries

3. Hotelbeds Eyes a Viable Wholesaler Path in the Shadows of Priceline and Expedia

Hotelbeds Eyes a Viable Wholesaler Path in the Shadows of Priceline and Expedia

Brand Compensation

4. An Analysis of Franchise Fees
http://www.cbrehotels.com/EN/Research/Pages/An-Analysis-Of-Franchise-Fees.aspx

Strategy

5. Advanced analytics in hospitality
https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/advanced-analytics-in-hospitality

Loyalty

6. Delta’s New CEO: Giving Away Upgrades for Loyalty No Longer Makes Sense

Delta’s New CEO: Giving Away Upgrades for Loyalty No Longer Makes Sense

Las Vegas

7. Guests Scanned at the Wynn in Glimpse of Las Vegas’s Future
https://www.bloomberg.com/news/articles/2017-10-03/guests-inspected-at-the-wynn-in-glimpse-of-las-vegas-s-future

8. MGM creates a new sizzle video (a before & after comparison)
2016 – https://www.youtube.com/watch?v=F6tWhUy1uY4
2017 – https://www.youtube.com/watch?v=51yrzw6jWns (2:43) or https://www.youtube.com/watch?v=930JwVp3Qu4(1:00)

Entrepreneurship

9. Student Entrepreneur Rob Karp Is Miles Ahead
https://sha.cornell.edu/blog/2017/10/03/student-entrepreneur-rob-karp-is-miles-ahead

How Hotels Get Hostile with Guests and How Guests Respond

10. Report: U.S. Lodging Industry Fees and Surcharges Forecast to Increase to New Record in 2017

Report: U.S. Lodging Industry Fees and Surcharges Forecast to Increase to New Record in 2017

11. Man tries to escape hotel bill by crossing a telephone wire over to the next building
http://mashable.com/2017/10/02/china-cross-building-telephone-wire

While AI is certainly an amazing opportunity for the hospitality industry to leverage more complex data for efficiency and personalization, the industry is still not using the simplest forms of data that are currently available to them. 80%+ of independent hotels who come to us aren’t even tracking the conversion events on their online booking engine because of it being “too difficult” to get cross-domain tracking to work or because their booking engine vendor doesn’t integrate with Google Analytics. Of the folks that do have the data available to them, a lot don’t analyze it to gain insights or make decisions.

We would also like to remind everyone about our content piece called, “Monday’s Marketing Minute”. Inspired by all of the questions we get on the this podcast and on the live show that we either cannot get to or are repeats of topics or inspired from our conversations. We have found that so many industry professionals like yourself have questions that from time to time they don’t either have the resources available to get an answer or don’t trust the source of the possible answer. It’s meant to be helpful and brief. So I hope you check out this past Mondays at www.hospitalitydigitalmarketing.com/minute or bit.ly/hdmminute
Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 11:30 Eastern US time, called “this week in hospitality digital marketing show”. simply go to https://hdmagency.wpengine.com/live/ Thank You for the privilege of your time.

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