Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #115,  we are airing Friday August 5th 2016 were every week we spend around 20 minutes sharing the most interesting tools, news and techniques being used in digital marketing for the hospitality industry. But before we get started I don’t think I need to remind everyone it is the beginning of that wonderful time we call budget season and for that reason we have as a special guest interview with Mr Dean Schmit of Derbysoft. As so many of you have heard on previous shows MetaSearch is an ever expanding revenue channel for more that just ROI reasons. Se I have asked Dean to join us this week just after wrapping up his free webinar series on MetaSearch which ended on the ending note about budgeting for metasearch. After the interview we will do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” as well as a quick recap of new tools and news and techniques. SO lets get started;

– Taguchi-Based Ad Optimizer http://adcomparator.com/

– Video retargeting https://app.brandzooka.com/login

– MetaSearch Revenue Calculator bit.ly/metarevcalc or www.HospitalityDigitalMarketing.com/metasearch-revenue-calculator

-Asia-Pacific online travel sales tipped to overtake North America

https://www.tnooz.com/article/asia-pacific-online-travel-sales-tipped-to-overtake-north-america/?platform=hootsuite

– Hotel loyalty programmes: What may and may not work http://ehotelier.com/insights/2016/07/21/hotel-loyalty-programmes-may-may-not-work/?platform=hootsuite

– Video Video Video from Facebook Live to video ads to using Youtube and Wistia plus “6 Ways to Use Facebook Live Video for Your Business” http://www.socialmediaexaminer.com/6-ways-to-use-facebook-live-video-for-your-business/?utm_source=Facebook&utm_medium=FacebookPage&utm_campaign=New

Minute 108 — discuss why the library collection is always in the top 10

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