“Prescriptive Analytics,  AI and Marketing, Google offline tracking capabilities and Facebook DAT. Join our cohosts Edward StOnge, Tim Peter, Robert Cole, Stuart Butler and Holly Zoba in Hospitality’s only live weekly video show.”

Here is our animated recap of show 93

Here is Show 93 player

Prescriptive Analytics, AI and Marketing, Google offline tracking capabilities and Facebook DAT. Join our cohosts Edward StOnge, Tim Peter, Robert Cole, Stuart Butler and Holly Zoba in Hospitality’s only live weekly video show.

CoHosts
Edward StOnge
Tim Peter
Robert Cole
Stuart Butler

Show Notes
:02 greetings and topic overview
:04 Prescriptive analytics
:11 “AI makes Big Data Little” — Edward
:50 Should Hospitality Embrace or Ignore Google AMPs? article discussion
:55 FUD — Sell ‘Fear Uncertainty and Doubt’
1:00 Google translate and world lens on the heels of Google
1:05 Third Party invasive tracking issues the difference between controlling the data being shared to not controlling
1:18 Google PII abilities
1:25 Facebook Dat invasive if you already know the rules?
1:35 Fuels implementation in market with Flip.to in Myrtle Beach
1:40 creating a simple communication line with maximum content value
1:47 “Context being maintained throughout the entire engagement, not just content’ — Edward
1:50 Australian High Court decision on Highlight
1:57 closing ways to contact co-hosts and announcement of HSMAI Panel with Tim in NYC Edward will be speaking at the Caribbean hotel association and Clearwater FL in Florida Association
2:04 co-host identifications and way to reach out.
2:10 show ends

potential topics

What is Prescriptive Analytics? A Conversation with UC Davis

http://www.mastersindatascience.org/blog/prescriptive-analytics-interview/?platform=hootsuite

Descriptive
Predictive
Prescriptive

Branded Pinterest Posts Now Include an Icon That Gives Marketers a Quick Glimpse at Measurement

http://www.adweek.com/digital/branded-pinterest-posts-now-include-an-icon-that-gives-a-quick-glimpse-at-measurement

Google’s ability to track offline to online analytics
PII
API
cookie life

Invasive market services
3rd party tracking into the booking engine

Should Hospitality Embrace or Ignore Google AMPs?

http://www.hospitalitynet.org/360/index.html

UNDERSTANDING EVENTS ON DYNAMIC ADS FOR TRAVEL

Understanding Events on Dynamic Ads for Travel

https://blog.chromium.org/2017/05/the-modern-mobile-web-state-of-union.html