Live Show 92 May 12th 2017

Live Show 92 May 12th 2017

“TripAdvisor’s new UI is it honest? Facebook’s 10-year plan is it still on track? So how does a ‘duopoly’ really work?”

 

Here is our animated recap of show 92

 

Show 92 Player

Co-Hosts
Robert Cole
Tim Peter
Holly Zoba (chat room)
Stuart Butler (briefly)

Show Notes
:02 show outline
:04 TripAdvisor UI discussion
:55 data service recovery and usability of emails and surveys for guest recovery
1:17 Priceline and its increase spend in Facebook
1:21 Facebook is undervalued as a cost to acquire customers
1:25 Facebooks 10-year master plan discussion
1:30 Tim leaves
1:32 continued discussion on AI’s use of Google and Facebook
1:40 use of Facebook new ad site filter announcement as a move towards browser results
1:45 Expedia buys silver rail
1:49 Skyscanner article discussion
1:51 Duopoly discussion between AHLA versus what Priceline and Expedia say they are
1:55 Follow the tech development and see whether are the leaders in the space… aka Expedia at 1.2 billion in spend
1:57 international market demand decrease stats

potential topics

Marketing Technology Landscape Supergraphic (2017): Martech 5000

Priceline Group CEO Faults Hotel Association for False Allegations

Priceline Group CEO Faults Hotel Association for False Allegations

A successful overbooking strategy

http://ehotelier.com/insights/2017/05/11/successful-overbooking-strategy/

Facebook says it’s cracking down on links that send users to sketchy, ad-filled websites

http://www.cnbc.com/2017/05/10/facebook-says-it-percent-u2019s-cracking-down-on-links-that-send-users-to-sketchy-ad-filled-websites.html

HeBStrategy Q2 Edition

https://www.hebsdigital.com/q2-2017-hebstrategy-whitepaper?_=1493157357207

Ctrip wastes no time bringing Skyscanner centre stage

https://www.tnooz.com/article/ctrip-skyscanner-Q1-2017-earnings/

Expedia buys majority stake in SilverRail

https://www.tnooz.com/article/silverrail-expedia-majority-deal/

Priceline Group bookings soar by a quarter to hit $20 billion in three months

https://www.tnooz.com/article/priceline-group-q1-2017-earnings/

Red Lion Plans Brand Realignment

Red Lion Plans Brand Realignment

* Inside Facebook’s 10-Year Master Plan http://www.socialmediatoday.com/social-networks/inside-facebooks-10-year-master-plan-infographic
* Booking.com’s CMO on his unconventional route to the top https://www.marketingweek.com/2017/05/11/booking-coms-cmo-competing-amazon/?utm_content=buffer31f65&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
* Facebook set to get ‘a lot more money’ from Priceline http://www.marketwatch.com/story/facebook-set-to-get-a-lot-more-money-from-priceline-2017-05-10?utm_content=buffer6f97c&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Founder / CEO of Hospitality Digital Marketing

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