“Stuart Butler from Fuel Travel joins the fray, New TV standards looks like ‘Big Brother’, Why 10X is the new content norm and what is the last tech mile for PMS/CRM/Channel Management”

Show Player

Co-Hosts
Tim Peter
Stuart Butler

Show Notes
:02 — Introduction to discussion about Social
:03 — Tim Joins the show
:06 — Social travel and the lost opportunity to New York
:09 — How qualities scores affect your bid costs on Google Ads (basic)
:15 — Facebook City Guide discussion and its eventual impact
:17 — Definition of Differentiation by Tim
:19 — Math of engagement, guests that traffic through an ‘average’ Hotel to show the value of social engagement
:21 — Social media audience example
:33 — PMS / CRM /Channel Management software discussion
:37 — improvement is a matter of increments, not massive % change but rather small increases with compounded value 1% better each month is not 36% growth but 43% growth
:41 — OTA recapture myth, not everything is reclaimable, only a certain portion lost from Direct bookings.
:48 — Stuart Butler joins
:50 — Open discussion about the ATSC 3.0 changes and what does it mean
1:09 — Voice commands and rankings article discussion, how do you rank?
1:11 — Content’s value versus the paid value of content in the future
1:19 — Stuart discusses the MOZ 10X content value discussion
1:26 — Tim Leaves the show
1:27 — Surveys how to use them and who to use discussion about Outgrow as a tool
1:31 — Best practices about offering surveys and when is best
1:33 — How is the industry going to solve the PMS/ CRM / channel management combination and one stop solution
1:40 — Upcoming customer path webinar by Fuel / Flip.to / StaynTouch
1:43 — Discussion of the issues surrounding the extraction and use of data from all of these platforms
1:45 — ZMOT discussion
1:55 — Article discussion on spending on Facebook and Bing gets better Google organic rankings
2:06 — Show ends

Potential Topics

These Are the Best Hospitality Companies to Work for in 2017

These Are the Best Hospitality Companies to Work for in 2017

The Boom of Social Travel and New York’s Lost Opportunity

The Boom of Social Travel and New York’s Lost Opportunity

Television meets internet in emerging new ATSC 3.0 standard

https://martechtoday.com/television-meets-internet-emerging-new-atsc-3-0-standard-195742

2016 Marks Record Growth for AccorHotels

2016 Marks Record Growth for AccorHotels

OK, Google: How Do I Optimize My Site for Voice Search?

http://www.wordstream.com/blog/ws/2017/03/14/google-voice-search

Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]

http://www.wordstream.com/blog/ws/2017/03/13/cross-network-advertising-brand-search-lift
From Search Engine to Booking Engine: Sojern’s 2017 Hotel Report

http://www.sojern.com/travel-insights/2017-hotel-report

Tool for the week

https://outgrow.co/index.html