Live Show 67 November 18th 2016
- 11, 18, 2016
- Loren Gray
- Comments Off on Live Show 67 November 18th 2016
ROCET hits Phoenix, sometimes silence is golden, know your 4 ‘P’s, can it really only be 1/2 of 1%?”
As always our animated video recap of the show
Minute 5 — ROCET discussion from Phoenix
Minute 12 — Tim discusses the 4 P’s — Product price place promotion or — service, access, value and experience .
Minute 15 — 31 dead air Robert isn’t being heard
Minute 32 — dialog begins about the value of conference meetings in person
Minute 42 — poor marketing strategies
Minute 55 — AirB&B is trying to make transformational travel while hotels are trying to make transactional travel — Chip Conley from AirB&B
Minute 59 — fundamental change is the disconnect of hotel ownership with Brand ownership
Minute 62 — Phocuswright stat from Robert mentioned by Expedia — .5 of 1% is brand based search.
Minute 69 — open discussion about the sat of brand search on OTA’s Ed’s perspective and Tims
Minute 78 — The lack of a gatekeeper of truth in advertising is not the wild west all over again
Minute 85 — Robert joins but cannot be heard
Minute 95 — show ends
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