Live Show 67 November 18th 2016

Live Show 67 November 18th 2016

  • November 18, 2016
  • live

ROCET hits Phoenix, sometimes silence is golden, know your 4 ‘P’s, can it really only be 1/2 of 1%?”

 

As always our animated video recap of the show

Show Notes

Co-Hosts
Tim Peter
Robert Cole
Edward StOnge

Minute 5 — ROCET discussion from Phoenix

Minute 12 — Tim discusses the 4 P’s — Product price place promotion or — service, access, value and experience .

Minute 15 — 31 dead air Robert isn’t being heard

Minute 32 — dialog begins about the value of conference meetings in person

Minute 42 — poor marketing strategies

Minute 55 — AirB&B is trying to make transformational travel while hotels are trying to make transactional travel — Chip Conley from AirB&B

Minute 59 — fundamental change is the disconnect of hotel ownership with Brand ownership

Minute 62 — Phocuswright stat from Robert mentioned by Expedia — .5 of 1% is brand based search.

Minute 69 — open discussion about the sat of brand search on OTA’s Ed’s perspective and Tims

Minute 78 — The lack of a gatekeeper of truth in advertising is not the wild west all over again

Minute 85 — Robert joins but cannot be heard

Minute 95 — show ends

Report: Mobile has the largest digital reach in travel industry

http://www.hotelmanagement.net/tech/report-mobile-has-largest-digital-reach-travel-industry?utm_medium=nl&utm_source=internal&mrkid=35099922&mkt_tok=eyJpIjoiWXpObVpqRTRPV014TXpWbSIsInQiOiJIcjVJSWhmcmVJMTVla2FtYmh3WndzeTh0MitsNWVvblZ1SVBkWGJSSUY3KzlyWUhGUmFab010QjdDclhQM1h3OEY1cnlFYTlPemFNZmpBeGhkcVVYbGltUThkKzhud0crYlJ2dW1aNExqMD0ifQ%3D%3D

Want to capture 360 video wherever you go? Wear these sunglasses

Read more: http://www.digitaltrends.com/photography/orbi-prime-camera-sunglasses/#ixzz4QKsjusZd
Follow us: @digitaltrends on Twitter | DigitalTrends on Facebook
Using video to connect with consumers at all stages of the purchase cycle

https://blog.advertising.expedia.com/using-video-to-connect-with-consumers-at-all-stages-of-the-purchase-cycle

What Happens in an Internet Minute in 2016?

What Happens in an Internet Minute in 2016?

How to Track Offline Events with Facebook Ads

How to Track Offline Events with Facebook Ads

Founder / CEO of Hospitality Digital Marketing

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional digital marketing services to the hospitality industry.

Subscribe to our newsletter!

Comments are closed.

Privacy Policy Cookie Policy