“Luke Skywalker and hero stories, flying cars, guest engagement, 8-minute movies, multimodal travelers and Guest Messaging Service reviews”

Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #127, we are airing Friday, October 28 th, 2016 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 10:30 am Central US Time. SO let’s get started;

Show 64 recap

Co-Hosts
Tim Peter –TCPeter
Robert Cole — RobertKCole

Minute 4 — the discussion about the guest story, is it still relevant how is the practical use of it.

Minute 25 — Four Seasons Research and discovery room good or bad move

Minute 42 — Curated travel versus uncurated travel the expanded use of internet awareness

Minute 47 — Expedia’s earnings and AirBnB valuation, the growth value of Expedia what needs to be negotiated now before the market changes next year.

Minute 60 — Packaging and its future value, how OTA’s are working into that space.

Minute 83 — Multi – model travel will not be something that a brand can handle hotels must be the destination authority leader

Minute 90 — Video and its use with snapchat news

Minute 95 — Accor and Linkedin combo a good use or an average one?

Minute105 — Uber gets flying cars

Minute 115 — Customer reviews and fake news reports on social

Associated links
The eerie future of AdWords targeting

The eerie future of AdWords targeting

Guest messaging services critique
Glowing — Glowing.io,
Try Whistle — http://www.trywhistle.com/,
Zingle — https://www.zingle.me/,
Benbria Loo — http://www.benbria.com/,
Checkmate — http://www.checkmate.io/
ZuZapp — http://www.zuzapp.com/
TymeGlobal — http://www.tymeglobal.com/
Alice — http://info.aliceapp.com/

The Hero’s Journey: A Human Framework for Building Modern Travel Brands

The Hero’s Journey: A Human Framework for Building Modern Travel Brands

8 tech trends travel marketers need to embrace

8 tech trends travel marketers need to embrace

Four Seasons opens R&D – Research & Discovery – studio

Four Seasons opens R&D – Research & Discovery – studio

Hyatt to introduce new global loyalty program “World of Hyatt”

Hyatt to introduce new global loyalty program “World of Hyatt”

Get ready for Snapchat to feel a lot more like TV
http://www.businessinsider.com/get-ready-for-snapchat-to-feel-a-lot-more-like-tv-2016-10?mkt_tok=eyJpIjoiTXpRM1lqUTFaRFpsT1RkaiIsInQiOiJ2MzYwc2hJUm54NmFzSlFGaEEzUW1FT1g3c01CWWs0cnNkQTNtYWt4amV5cXN6d0IzbTJER0ZsMGJRaURlVVwvdWRoWkxhTTZaTTJzYlwvenJ2aDZxNnpoTUJGRXhUVk9relwvcDVDMGNvZVk0RT0ifQ%3D%3D

AccorHotels and LinkedIn create Business Check
http://www.hotelmanagement.net/tech/accorhotels-and-linkedin-create-business-check?utm_medium=nl&utm_source=internal&mrkid=35099922&mkt_tok=eyJpIjoiTVRGbE1ETTRORE0xWldVdyIsInQiOiI3bVloXC9mMnVwOVNack1JN0FqXC9Gb3piUVR0YUpIOVM4SWIwczJoMVdYS1FiUUdJWVp6dWxIZXVaUFNSSXBKUnQ2NTJjU1VLK0xSRzJXOEtPUFhkSHE1NFZ6aWdoenVmd3o4RnZIS3pUd3VZPSJ9

Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 10:30 central US time, called “this week in hospitality digital marketing show”. on huzza.io or simply go to https://hdmagency.wpengine.com/live/