“OTA’s show the way to improved booking, Facebook gets even smarter in targeting with DAT, PromoRepublic is a nice starter content tool”

Show Player

Co-Hosts
Holly Zoba
Stuart Butler

Show Notes

00:01 Holly starts the show with us
00:03 Stuart Joins
00:05 Promorepublic introduction
00:16 How does Signature start from ‘Zero’ with the team that goes into training
00:18 Ebbinghouse loss of 80% loss of what is learned if not applied within 2 weeks.
00:27 Booking.com
00:35 NASCAR analogy
00:42 Meeting room politics for budget season
00:47 simple solutions versus professional talent use
00:51 Stuart’s article Maxim 1
00:56 Maxim 2
01:02 attribution string discussion
01:15 Maxim 3

Topics

80% of Instagram Users Voluntarily Connect With a Brand on the Platform

http://www.adweek.com/brand-marketing/80-of-instagram-users-voluntarily-connect-with-a-brand-on-the-platform/

Hotels should learn from OTAs to drive bookings

http://www.hotelmanagement.net/operate/direct-booking-summit-hotels-should-learn-from-otas-to-drive-bookings

How booking.com uses stress to rush your decisions

https://thenextweb.com/contributors/2017/09/21/booking-com-uses-stress-rush-decisions

Facebook broadens location-based ad tools and Canvas ad offerings

http://www.businessinsider.com/facebook-unveils-visual-search-location-based-ad-tools-2017-9

Twitter is doubling the length of tweets to 280 characters for some people

http://www.businessinsider.com/twitter-character-limit-expanded-280-characters-2017-9

Facebook review tool

https://pagescan.promorepublic.com/

Neat tool for social posting

www.promorepublic.com

8 Experiential Marketing Campaigns That Will Give You Serious Event Envy

https://blog.hubspot.com/marketing/best-experiential-marketing-campaigns

REACHING BROAD AUDIENCES WITH DYNAMIC ADS FOR TRAVEL

Reaching Broad Audiences with Dynamic Ads for Travel

OPPORTUNITIES ON KAYAK MOBILE

Opportunities on Kayak Mobile