This Week in Hospitality Marketing Live Show 273 October 30th 2020

This Week in Hospitality Marketing Live Show 273 October 30th 2020

This Week in Hospitality Marketing Live Show 273

Tracy Prigmore — Founder of “She Has a Deal”
Stephanie Smith
Dean Schmit
Edward StOnge
Tim Peter
Stuart Butler
Lily Mockerman
Adele Gutman
Show Notes
00:01 – Introductions
00:04 — What was the start of ‘She Has a Deal’ — SHaD
00:15 — The real first hurtle was the education of funding and what is available
Show topics
She Has a Deal on our website at, and what follows are some key points about the project.
  • She Has a Deal (also called SHaD) was founded in 2019 as Tracy’s answer to her own experience as a hotel owner.  When Tracy was looking to expand from residential real estate investing to hotels, she encountered roadblocks in accessing the education, mentorship, and information she needed.  Long story short, she created SHaD to make it easier for other women to own hotels.
  • She Has a Deal is a movement to create pathways to hotel ownership and development for women.  Our signature event is a hotel investment pitch competition for early career women (defined as in college/grad school or up to two years post-grad).
  • The women, individually or in teams of up to three, take 12 hours of MasterClasses that teach them how to source, evaluate, and finance a hotel deal — and then they do it.  The pitching teams find real hotel deals and create investment pitches.  (This is not a hypothetical or case study – these are real hotels that are for sale now.  Several teams had to change deals before the finals due to changes as a result of C19.)
  • The winning team, judged by a panel of hotel development and investment experts from Marriott, Hilton, Apple REIT, and more, gets $50,000 of equity — meaning ownership shares — in a real hotel deal.
  • This past Saturday, October 24, we held this year’s finals and awarded $50K to Datcher, a team of three women from Cornell’s Baker Real Estate program.  The winners were Lera Covington, Kristen Collins, and Joanne Angbazo.  Their project is an adaptive reuse of an old bank in Detroit, which they want to convert to an 80-room boutique hotel.
  • This year, our first, we worked with 35 women making up 17 teams.  More than 800 people joined our livestream event on Saturday, and our founding sponsors were Marriott, Hilton, and TLTsolutions, Tracy’s real estate investment company.  We are accepting applications for the 2021 competition at
  • The livestream is available until Saturday here:

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