This Week in Hospitality Marketing Live Show 232

CoHosts
Stuart Butler
Edward StOnge
Robert Cole
Lily Mockerman

Show Notes
00:02 — Cleaning up the accesses to all of you platforms— Lorens soapbox of the day
00:29 — Hotels stuck in a market where online travel agency rate issues still burn
00:32 — ‘Change can be hard’: OYO CEO confirms layoffs
00:41 — Hilton Launches New Brand Tempo Into a Crowded Lifestyle Space
00:55 — GOOGL’s Growing Travel Initiatives to Hurt TRIP, EXPE & BKNG / How to Achieve 50% Direct Sales for Your Hotel (or more …)
01:31 — Comfort Inn’s ‘Boardroom Suite’ not what hotel guest expected: ‘I walked into this…’
01:37 — 18 Hotels Made Famous by Films

Topics

Top Story

1. Hotels stuck in a market where online travel agency rate issues still burn
https://www.phocuswire.com/Rate-parity-survey-Hotelbeds

Brands & Product

2. How hoteliers predict the industry will change by 2025
http://hotelnewsnow.com/Articles/299831/How-hoteliers-predict-the-industry-will-change-by-2025

3. ‘Change can be hard’: OYO CEO confirms layoffs
https://www.cnn.com/2020/01/13/tech/oyo-india-layoffs-softbank/index.html

4. Hilton Launches New Brand Tempo Into a Crowded Lifestyle Space

Hilton Launches New Brand Tempo Into a Crowded Lifestyle Space

Intermediaries & Distribution

5. GOOGL’s Growing Travel Initiatives to Hurt TRIP, EXPE & BKNG
https://www.zacks.com/stock/news/715455/googls-growing-travel-initiatives-to-hurt-trip-expe-amp-bkng

6. Hipmunk Co-Founders Spurned by SAP Concur in Attempt to Buy Back the Company

Hipmunk Co-Founders Spurned by SAP Concur in Attempt to Buy Back the Company

7. Booking.com launches CityBook as test app for destination tools and services
https://www.phocuswire.com/Booking-launches-CityBook-app

Marketing & Strategy

8. How to Achieve 50% Direct Sales for Your Hotel (or more …)
https://www.xotels.com/en/marketing/how-to-achieve-50-direct-sales-for-your-hotel

9. Guests’ desire for personalization to grow through 2025
http://hotelnewsnow.com/Articles/299786/Guests-desire-for-personalization-to-grow-through-2025

10. Google Changes the Look of Paid and Organic Search Results on Desktop
https://www.searchenginejournal.com/google-changes-the-look-of-paid-and-organic-search-results-on-desktop/343443/

Tech & Finance

11. The State of Mobile 2020
https://www.appannie.com/en/go/state-of-mobile-2020/

12. SiteMinder Gets Funding Boost as Financial Titan BlackRock Bets on Hotel Tech

SiteMinder Gets Funding Boost as Financial Titan BlackRock Bets on Hotel Tech

13. My Method… How Musement amplified speed and conversion for mobile users
https://www.phocuswire.com/My-Method-Musement-Google-AMP

Boop!

14. 18 Hotels Made Famous by Films
https://www.travelpulse.com/gallery/hotels-and-resorts/18-hotels-made-famous-by-films.html

Ruh-Roh…

15. Comfort Inn’s ‘Boardroom Suite’ not what hotel guest expected: ‘I walked into this…’
https://www.foxnews.com/travel/comfort-inn-boardroom-suite-photo-viral-guest