Podcast 145 March 3rd 2017
“Special Co-Host Stuart Butler with Fuel Travel gives us the ‘rule of fours’, La Quinta give a new/same take on rewards, Marriott makes a ‘peace offering’ to Starwood faithful and Expedia and Priceline again show us how to get it done”
topics
crazy cool Expedia site
https://www.expedia.com/OMGB
Trivagos new free hotel manager
https://www.trivago.com/hotelmanager/
IBM Watson Content Hub
Create, manage, and deliver engaging and relevant customer experiences with our cloud-based, cognitive-powered content management service.
https://www.ibm.com/us-en/marketplace/cloud-cms-solution
How augmented reality can supplement hotel mobile learning
http://ehotelier.com/insights/2017/02/28/augmented-reality-can-supplement-hotel-mobile-learning
The Independent Hotel’s Guide to Engaging and Retaining Guests
http://blog.hebsdigital.com/the-independent-hotels-guide-to-engaging-and-retaining-guests
Marriott Turns to Starwood Vet to Run All Three of Its Loyalty Programs
Marriott Turns to Starwood Vet to Run All Three of Its Loyalty Programs
New York revises down 2017 forecast, blames Trump
http://www.travelweekly.com/North-America-Travel/New-York-revises-down-2017-forecast-and-blames-Trump
Q4 2016 earnings roundup
http://www.hotelnewsnow.com/Articles/115898/Q4-2016-earnings-roundup
La Quinta Launches Enhanced Loyalty Program
Does your hotel financial statement pass the test?
http://ehotelier.com/insights/2017/03/02/hotel-financial-statement-pass-test
Skyscanner Enlists Finnair for Most Robust Airline Instant Booking Yet
Skyscanner Enlists Finnair for Most Robust Airline Instant Booking Yet
Political Threats Force U.S. Tourism Boards to Examine Their Roles
Political Threats Force U.S. Tourism Boards to Examine Their Roles
1) Opening a hotel? Give all your distribution to online agencies
https://www.tnooz.com/article/give-distribution-to-otas-focus-on-guest-experience/
The stupidest suggestion I have ever read. Weirdly, lots of support for the idea in the comments…
2) Priceline and Expedia 2016 Results
Room Night Growth:
Expedia +21% (+16% organic growth – excluding eLong, Orbitz & Homeaway)
Priceline +28.7%
Total Marketing Spend:
Expedia $4.37 Billion
Priceline $4.21 Billion
Total $8.58 Billion