Podcast 174 September 22nd 2017
- 09, 22, 2017
- Loren Gray
- Comments Off on Podcast 174 September 22nd 2017
“London says no to Uber, Hilton snaps at AirBnB, Apple makes it interesting for templated hotel apps”
Podcast 174 Player
Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #174, we are airing Friday, September 22nd, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 11:30 am Eastern US Time. SO let’s get started;
00:04 Uber gets booted from London, at least that is the plan
00:22 Is Apple accidentally killing government as a platform? Apple is basically refusing or taking down similar looking aps and the question is since apps are mostly templates does that create an issue for hotels.
00:27 Safaris new update blocks cross platform cookies this makes retargeting challenges
00:32 AirBnB gets into restaurant reservations with its acquisition of Resy its not just about packages but a play into restaurant market space.
00:34 Brand life, and who really benefits longterm in the franchise relationship.
00:41 Tim gives two really good examples of the difference between running a hotel versus being run for hospitality.
00:56 How to effect the reviews you get and how to improve them.
01:32 Webdesign what it should really be.
01:41 Rather than rely on a third party to improve conversion, or wouldn’t it be better to improve your site to convert itself better
01:44 How to market with little to no money, key element is to stay away from the ‘new & shinny’ stuff, go for the block and tackle.
01:47 Load times, can make a dramatic impact on conversions, what is your PMS load time?
01:33 How can a big box generic brand hotel do to become a ‘hospitality’ based business rather than a ‘number generator’.
01:41 three great managers for a limited service hotel — college grad / spouse / semi-retired large hotel gm
01:46 Holly Joins us and discusses the Hilton perspective on AirBnB and why Hilton makes the statement of expectation
01:48 What are really brand standards and who is doing it right and keeping expectations.
01:56 The thoughts to those in Mexico City and the Caribbean Islands
02:08 Show Ends
Is Apple About to Accidentally Kill Government as Platform?
Jennifer Pahlka | Sep 18, 2017
Here are the top ten stories:
- Why Hilton’s loyalty program wants to take you shopping at Amazon.com
- You can now book a restaurant reservation on Airbnb
- Hilton hotels senior executive dismisses Airbnb as a ‘lodging’ company; says Hilton is more about hospitality
- Hoteliers chase profits by dropping roomservice
- Avid Hotels Is the Name IHG Gave to Its New Midscale Brand After a 3-Month Wait
- 7 Elements of Hotel Brands Built to Endure
- Hawaii, federal regulators crack down on hidden resort fees
- Maui considers 29 percent tax hike for some vacation rentals
- Google Pushes Predictive Pricing and Packaged Travel
- Google Travel Is Worth $100 Billion — Even More Than Priceline
Tims added these two articles;
Are Hotel Brands Doomed? http://www.timpeter.com/2015/05/26/are-hotel-brands-doomed/
Are hotel franchise fees a growing problem for owners? https://www.tnooz.com/article/hotel-franchise-fees/
- OTA’s vs. Chain Brands: Expedia Comes Out Swinging http://www.timpeter.com/2016/05/24/otas-vs-chain-brands-expedia-comes-swinging/
What Business Is Airbnb In? Hotels? Or Hospitality? http://www.timpeter.com/2016/08/16/business-airbnb-hotels-hospitality/
We would also like to remind everyone about our content piece called, “Monday’s Marketing Minute”. Inspired by all of the questions we get on the this podcast and on the live show that we either cannot get to or are repeats of topics or inspired from our conversations. We have found that so many industry professionals like yourself have questions that from time to time they don’t either have the resources available to get an answer or don’t trust the source of the possible answer. It’s meant to be helpful and brief. So I hope you check out this past Mondays at www.hospitalitydigitalmarketing.com/minute or bit.ly/hdmminute
Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 11:30 Eastern US time, called “this week in hospitality digital marketing show”. simply go to https://hdmagency.wpengine.com/live/ Thank You for the privilege of your time.
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