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“2019 HSMAI Digital Marketing Strategy Conference Recap”

Co-Hosts

Holly Zoba

Stuart Butler

Tim Peter

Show Notes

00:02 — Review of David Atkins perception of the future use of AI from the HSMAI Digital Marketing Strategy Conference 

00:28 — Flying Drones at resorts

00:43 — Sephora app and how it could be used to do AR  for meeting planners.

00:55 — O click like dominos pizza 

01:03 — Integrated marketing panel that was hosted by Tim Peter 

01:15 — Revenue growth in conflict with long term gain with the sacrifice of short term growth

01:20 — Work backwards the AWS presentation about PR piece then build what it refers to

01:25 — Influencers and how to use them — Robert Coles article and presentation 

01:30 — AR in meetings space a recap

Topics
Roberts influencer presentation — http://www.hotelnewsnow.com/Articles/292459/5-tips-for-hoteliers-working-with-influencers