Live Show 94 May 26th 2017

Live Show 94 May 26th 2017

“Airb&b attacks hotels in ad’s, odd buildings are now specialty hotels, Google rolls out some neat new stuff”

Here is our animated recap of show 94

Show 94 Player

Robert Cole
Stuart Butler

Show Notes

:02 Robert Joins
:04 Discussion of Facebook bots and the fact it does not replace basic guest service
:20 Stuart Butler joins
:21 GM guidelines on how to do great guests service and recovery
:43 article discussion Firehouse hotel build
1:00 Hotel Rez offers GDS to hotels
1:05 Meta for Hotels article
1:09 Google getting tricked article
1:28 Google assistant versus Amazon the war of the home
1:31 Amazon bookstores
1:35 Attribution models and last click attribution demise from Google
1:50 Canary in the coal mine article about Hospitality Business Cycle
1:53 a look at hotel commissions article
1:55 what is a good cost line for marketing spend and how is it explained against net profit It boils down to creating a new guest or requiring an repeat guest more tolerance in cost is given to the first
1:58 Membership and its costs to a hotel article

Potential topics

Google is extending in-market audience targeting to Search campaigns

Quora’s ads platform is out of beta and available globally

ATA Ground Handling Conference highlights need for industry collaboration as R753 looms

Historic firehouse to hot hotel: Repurposed buildings revel in their colorful pasts

The Hotel Industry Agenda: Punish the middle class

HotelREZ now offering Private Label GDS chain code solutions

Comparing the performance of the metasearch giants for hotels

what else is possible to trick google?

Arizona Attorney Daniel Warner Under Investigation for Alleged Legal Fraud

Roberts suggested topics

1. Hyatt’s Head Of Loyalty Is Stepping Down (Ben Schlappig – Boarding Area)
2. Millennials influenced as much by YouTube videos as web reviews for travel decisions (Kevin May – Tnooz)
3. Cycle watch: The canary in the coal mine (Jan Freitag – STR)
4. Paying the intermediaries: A look at hotel commissions (Rob Mandelbaum – CBRE)
5. Hotel brands float loyalty member rates, but are they good for business? (David Eisen – Hotel Management)
6. Hotels vs. the (OTA) World (Douglas Quinby – Phocuswright)
7. The Direct Booking War Is a Myth, at Least in Europe (Patrick Whyte – Skift)

Founder / CEO of Hospitality Digital Marketing

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