“Boo Boo’s and No No’s in advertising this week, Crackerbarrel should rehire ‘Brads Wife’, Burger King should not talk to Google, and has Uber ‘jumped the shark’”

Animated Recap

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Show Notes

Co-Hosts
Edward StOnge
Robert Cole
Holly Zoba

Potential Topics

:02 Burger Kings ad backlash
:05 Crackerbarrel and its firing of brads wife trolling United crisis issues
:06 Robert Cole joins
:08 Holly joins
:33 Uber article discussion
:40 Spirit Airlines cutting service to Havana like Jet Blue
:44 Skyscanner article discussion about Metasearch
:52 Amazon lockers
1:00 what is real guest service and what industries are eliminating it like banks
1:05 Cubic and pod hotels
1:13 AirBnB starts paying taxes on 12 more cities
1:20 Geomarketing article discussion of the 46% same day bookings, and the deception of data
1:25 SMURF marketing strategies and last minute bookings
1:34 Including accounting into the discussion of Revenue management and digital marketing
1:40 site conversion widgets and how best to use or not use them.
1:47 make sure you always get your tracking into everything you attach to your site.
1:50 Taxation of AirBnB and OTA’s gap article discussion paid by customer or hotel rate variance.
1:58 Culture is not writing on a wall.
2:04 ROC and HITEC scheduling change issues
2:15 Show ends

Expedia Is Letting Travelers Check Out Hotel Rooms In Virtual Reality https://www.psfk.com/2017/04/expedia-hotel-rooms-vr.html
Airbnb signs dozens more tax agreements in the U.S., France http://www.reuters.com/article/us-airbnb-taxes-idUSKBN17E14R
Eye tracking in 2017 for Google hotel searches: Why the old rules don’t apply http://www.traveltripper.com/blog/eye-tracking-in-2017-for-google-hotel-searches-why-the-old-rules-dont-apply/
46 Percent Of U.S. Travelers Make Day-Of Hotel Bookings http://www.geomarketing.com/46-percent-of-u-s-travelers-make-day-of-hotel-bookings
Hyatt to Offer In-Room Streaming Entertainment Worldwide https://skift.com/2017/04/11/hyatt-to-offer-in-room-streaming-entertainment-worldwide/
The 10 Startups that will join our Booking Booster Programme in June https://booster.bookingcares.com/new-blog/2017/4/10/the-10-startups-that-will-join-our-booking-booster-programme-in-june

Home Page

How hotels beat Airbnb by getting in bed with the traveler https://www.tnooz.com/article/articlehow-hotels-beat-airbnb-by-getting-in-bed-with-the-traveler/
High Customer Expectations Put Pressure on the Travel Industry https://www.emarketer.com/Article/High-Customer-Expectations-Put-Pressure-on-Travel-Industry/1015553
Airbnb ‘Trips’ launches in Seattle offering tourist activities from local experts http://www.geekwire.com/2017/airbnb-trips-launches-seattle-offering-tourist-activities-local-experts/
Online Travel Companies Fight Federal Court’s $84M Judgment https://www.bna.com/online-travel-companies-n57982086044/
http://www.hsmai.org/rocet
brad’s wife!!
Skyscanner says evolution from metasearch to marketplace the logical path to future distribution landscape – WIT http://www.webintravel.com/skyscanner-says-evolution-metasearch-marketplace-logical-path-future-distribution-landscape/