“Whats unethical and what isn’t when it comes to marketing?”

Live Show Player

CoHosts
Edward StOnge
Robert Cole
Tim Peter
Stuart Butler

Show Notes

TOPICS – LIVE SHOW #151:

Top Story

1. Modern Travel Marketing
1. Part 1: SEO strategy
https://www.phocuswire.com/Digital-marketing-series-part-1-SEO

2. Part 2: Social media
https://www.phocuswire.com/Digital-marketing-series-part-2-social-media

3. Part 3: Email campaigns
https://www.phocuswire.com/Digital-marketing-series-part-3-email

4. Part 4: Paid search
https://www.phocuswire.com/Digital-marketing-series-part-4-paid-search

Brands

2. UK Competition Authority launches enforcement action against hotel booking sites
https://www.gov.uk/government/news/cma-launches-enforcement-action-against-hotel-booking-sites

3. Marriott announces first real estate buy in five years
http://www.hotelnewsnow.com/Articles/287130/Marriott-announces-first-real-estate-buy-in-five-years

4. What do asset managers want?
http://hotelnewsnow.com/Articles/287011/What-do-asset-managers-want

1. What asset managers want from revenue managers
http://hotelnewsnow.com/Articles/286998/What-asset-managers-want-from-revenue-managers

Intermediaries

5. Following the leader – Booking.com ahead in the online travel stakes
https://www.tnooz.com/article/booking-com-ota-similar-web/

1. Sabre integrates Booking.com listings into lodging platform

Sabre integrates Booking.com listings into lodging platform

2. Booking Holdings: International Agency Growth
https://seekingalpha.com/article/4183246-booking-holdings-international-agency-growth

6. Hotelbeds Executive Chairman on Fallout From the Online Booking Battleground

Video: Hotelbeds Executive Chairman on Fallout From the Online Booking Battleground

Tech

7. Organic links on Google losing out to the knowledge graph, maps, apps and images
https://www.tnooz.com/article/google-organic-links-search-results/

8. Hadoop data lake architecture tests IT on data integration
https://searchdatamanagement.techtarget.com/news/252443645/Hadoop-data-lake-architecture-tests-IT-on-data-integration

Marketing

9. How Google, Instagram and more are shaking up hotel digital marketing
https://www.phocuswire.com/Google-Instagram-shake-up-hotel-digital-marketing

10. Why Personalization Is the Future of Hotel E-Commerce

Why Personalization Is the Future of Hotel E-Commerce

11. Knowledge is the Key to Hotel Business Intelligence (Facts are Great but Insights Hold the Value)
https://blog.letitrain.com/hospitality-solutions-blog/knowledge-is-key-to-hotel-business-intelligence-insights-hold-value

12. An industry lacking in analysis, not data
http://www.hotelsmag.com/Industry/News/Details/80313?allowguest=true

Ruh-Roh

13. Instagram star isn’t what she seems. But brands are buying in
http://money.cnn.com/2018/06/25/technology/lil-miquela-social-media-influencer-cgi/index.html

1. The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley

The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley