Podcast 132 December 2nd 2016
“We go to Wonderland with Alice, (and Alex) to discuss guest engagement, Alexia speaks ‘Expedia’, Marriott says don’t worry everybody stays in the brand pool, plus how to make Cinemagraphs for free”
- Ask this question always. “How does this improve the guest experience”? if it does find the money if not don’t waste it.
- The real value of NPS — Net Promoter Score —
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- The NPS Calculation — Calculate your NPS using the answer to a key question, using a 0-10 scale: How likely is it that you would recommend [brand] to a friend or colleague?
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Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth.Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.
Marriott and Starwood Reveal the Future of Their Luxury Brands
https://www.bloomberg.com/news/articles/2016-11-28/marriott-and-starwood-reveal-future-of-their-luxury-brands?utm_source=Lodging+Magazine&utm_campaign=14200e7084-EMAIL_CAMPAIGN_2016_11_23&utm_medium=email&utm_term=0_f6c84ac04c-14200e7084-35971589
Destination Hotels Projects 2017 Meeting Trends
This Is Why Airbnb Is Doing What It’s Doing With Trips and More
This Is Why Airbnb Is Doing What It’s Doing With Trips and More
5 Ways Travel for Frequent Flyers Got Worse in 2016
Cendyn Buys Guestfolio to Expand Its Hotel Digital Marketing Solutions
Cendyn Buys Guestfolio to Expand Its Hotel Digital Marketing Solutions
Marriott Divides Its 30 Brands Into Two Categories: Classic or Distinctive
Marriott Divides Its 30 Brands Into Two Categories: Classic or Distinctive
Interview: Skyscanner’s CEO on the Ctrip Acquisition and the Future of Metasearch
Interview: Skyscanner’s CEO on the Ctrip Acquisition and the Future of Metasearch
Expedia Turns to Amazon Alexa for Its First Attempt at Voice Search
Expedia Turns to Amazon Alexa for Its First Attempt at Voice Search