Two Roads

Welcome to the Presentation recap of Loren Grays Digital Marketing Presentations


Thank you for your attendance and attention to our two sessions in Washington DC. It was a genuine pleasure to meet you all.


Thursday 2:05 pm – 3:20 pm EST

The Convergence of Revenue Management and Digital Marketing –It’s no longer just talk

In most organizations, revenue management and marketing still exist as two separate departments with separate reporting structures, technology systems, data sources, goals, and incentives.  We identify the opportunities to integrate revenue management and marketing decisions to optimize returns in real, actionable methods. Not in the hypothetical, but in the practical world of now. First, we want to bring you up to speed as to what is really happening in the world of digital marketing as it impacts hospitality. Then how it affects your world and specifically your property.

Today’s marketing field is a different beast that requires much more than a designer’s eye for sensible color schemes and good feeling ads always offering offers and discounts; it requires a skill set that is analytics-based and ROI-driven. Sound like anyone you know?

Recorded Live Presentation From Thursday’s Session #1

(*NOTE Start at minute 30)

Slide Deck from Session #1



Friday 9:30 am – 10:30 am EST

Bridging the Tactical to the Strategic: Down the Rabbit Hole We Go

Now that we have an overview of whats going on and what is being used from yesterdays session. Now comes the answers to “what do we (I) do about it?” This is when we define the terms, ‘vernacular communication’, ‘cross-divisional KPI’s’, and ‘convergent data sources’. Exciting right? Case studies, open Q&A, Practical, actionable methodologies, all the things that can be used when you get back home. Also, bring your gnarliest revenue challenge that’s staring you down in the future, we will pick one, and collectively solve it.

Recorded Live Presentation From Fridays Session #2

Slide Deck from Session #2

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