The Webinar Series “MetaSearch”.

Here’s our promo describing why this is such a cool Webinar Series

Here is the link for Webinar #1 of the series– Learning About MetaSearch — Click HERE

Here is the Slideshare deck of the presentation

Content topics include

a.      Overview of metasearch channels

b.      Pros & Cons of meta

c.      KPIs to consider

_________________________________________________________________________________

Here is the link to the second in the FREE webinar series — “Learning About MetaSearch  – The Pros and Cons of Assisted Booking” — Click HERE

Here’s our Promo for Session #2

Here is the Slideshare deck of the presentation

Content Topics Include

a.    A little history

b.      Why/When they work well

c.      Why/When they don’t

_________________________________________________________________________________

Here is the link to the third in the FREE webinar series — “Learning About MetaSearch  – The Real Impact of Rate Parity in MetaSearch” —

Click HERE

Here’s our Promo for Session #3

Here is the slideshare of the presentation

• Why you shouldn’t even have a budget
• the budget vollyball game
• matching your budget with your goals

Here is the Slideshare  deck presentation

Topics List

Your Hotel On TripAdvisor

• Business Listings

• Metasearch

• Various Views

• Instant Booking

• TripAdvisor Advertising

• Popularity Rankings

• Reviews / Responses

_________________________________________________________________________________

Series 2 Session 2 — Google

Here is the Slides from the presentation

Here is the Agenda Items;

• Adwords vs. Hotel Ads
• The Many Faces of Google Meta
• Local Universal
• Branded Search Terms
• Maps
• Demographics, 3-pack
• Places
• Ratings/Reviews, Content
• Strategies
• BoG

_________________________________________________________________________________

Series 2 Session 3 — Kayak & Trivago

Here is the SlideShare Deck

Agenda Items:

Kayak’s CORE & BOB programs
Trivago’s Hotel Website Button
Demographics of Each Channel
Balancing Low CPC’s vs. Volume
Ratings/Reviews, Content
Strategies

_________________________________________________________________________________

Series 2 Session 4 “The Rest of the Story” — Overview of the lesser-known metasearch channels, their demographics, and what they mean for your hotel.

You can sign up HERE or simply use this short link bit.ly/webinar8meta

Here is Promo Video of the Webinar

Important up & coming and regional Metasearch Platforms

• Wego
• Skyscanner
• Qunar
• Hipmunk
• HotelsCombined
• TripReviwer