Join us each week LIVE on Friday’s at 10:30 am central as we host the best industry professionals in Hospitality. From GM’s to brand leaders, service agencies to hotel owners. We discuss new tools and techniques, recent industry news and real world practical case studies with actionable ‘how to’s’ with the insights you need to know and how it can impact your hospitality business. Whether you’re an owner, manager, asset manager, in sales or marketing or operations for a branded or unbranded hotel, resort or a whole portfolio. We include discussions about restaurants, spas, retail, golf, tennis, marinas, catering and more. Just about everything in and around this great industry we call hospitality services. Come Join the discussion!
If you want to be reminded of our live shows please subscribe below. Or you can follow our Facebook page “Hospitality Digital Marketing” and subscribe to any of the events for the shows listed or you can subscribe direct to each show that is scheduled by clicking on the individual links below;
Minute 5 — Twitter possibly getting purchased by a saudi family and going private — discussions about why this would be bad or good $25 per share not wavering
minute 25 — influencers are correlated with the amount of followers 250 to 500 followers have the best conversation value
minute 33 — question raised by Robert is the impression value of a hotel social ad worth the impression you pay for?
minute 37 — quality of use of ads is about the story and the engagement not the sale
Minute 41 — Tim discusses the key points of conversion value — what are the questions that need to get answered for success as a marketer
Minute 47 — 2016 YTD OTA earning review with Robert
Minute 54 — Robert makes a great point about the difference of having a mosaic like four season verses a melting pot like a ritz carlton / Tim’s statement “we were the frame not the painting” — as a purpose of marketing a brand
Minute 60 — Tim rediscussed the article from expedia that made the premise that OTA’s provide better value to an owner than a brand.
Minute 67 — discussed the tool http://adcomparator.com/ for paid services about always be testing
Minute 2 — The fortune magazine article about OTA decline got pulled discussed new benchmarks of Global REVPAR breaking $100
Minute 4 — Tim leads an OTA discussion and its value use depending on market swing
Minute 6 — Robert Cole joins and Edward explains “Soft Guidance”
Minute 10 — Edward discusses the best way to negotiate relationships with OTA’s
Minute 14 — Robert discusses the historical trends on REVPAR and occupancies over the past 15 years
Minute 20 — Discussion about Kimpton being hacked right after last weeks Omni’s discussion Edward discusses the real reasons these things are happening
Minute 28 — Tims shares ‘Wheaton’s Law’
Minute 34 — Holly asked about Peek as a platform, discussion about Googles new changes on Mobile ad service
Minute 37 — Status update on Facebooks Dynamic Travel Ad’s, TripAdvisor new ROAS bidding model and what is the right values to buy their business listings or not
Minute 45 — Edward does a Revenue Strategy update from last weeks discussion on poor revenue managers strategies in Tampa
Minute 48 — Active discussion on answering a viewer’s question of what would be a good way to promote a small hotel without paying for ad’s then a website review of the site referred to by the viewer
Minute 1:16 – Video trick of posting video posts and then replacing it with the link you want the views to actually click on (the offer)
Episode #50 Aired July 22nd FRIDAY 8:30 am PDT / 10:30 am CDT / 11:30 am EDT
Minute 6 — Tims review of what’s wrong with current wages and its sustainability versus turnover of good staff
Minute 15 — what’s wrong with HR according to Loren & Tim as it relates to automation and the persistent need of hospitality staff
Minute 19 — Edward St Onge joins
Minute 22 — Discussion begins regarding the use of AI according to Edward
Minute 32 — Discussion begins regarding poor Revenue management practices with a Tampa hotel example discussion continues about ‘anchor rates’
Minute 36 — Holly Zoba joins
Minute 47 — API use for gathering data
Minute 54 — Holly asked how to set rates based on high demand and sell it, expands into larger rate strategies and additional service charges
Minute 1:06 – Loren asks the question, ‘is the GM still in charge for the accountability to the hotels revenue success?’ Discussion grows to the interaction of revenue managers and the rest of the team
Minute 1:18 – Edward proposes that managers, like people, stop gathering new perspectives using the example how people stop listening to new music after a certain time
Minute 1:27 – ‘Buzzwords & BullS*t — words not to use and that get overused that shouldn’t
Minute 1:35 – What makes a good GM
Minute 1:41 – Why hiring a consultant works
Minute 1:50 – recap discussion of Pokemon that leads into the use of AR &VR
Minute 1:55 – Loren & Ed disagree about the future use of AR wearables
Minute 2:08 – Recap of where to find each host
Episode #49 Aired July 15th FRIDAY 8:30 am PDT / 10:30 am CDT / 11:30 am EDT